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Selbor Robles

Video Editor & Marketing Strategist
selborroblesprime@gmail.com +63 993 074 7025 linkedin.com/in/selbor-robles-56b940411 Philippines

Professional Summary

High-impact video creative meets scientific growth strategy. With over 9 years of professional experience across affiliate marketing, e-commerce founder leadership, and strategic video production, I specialize in crafting high-retention short-form and long-form video advertising assets that drive performance metrics, optimize ROAS, and elevate digital presence organically.

Professional Experience

Affiliate Marketer & Content Specialist

2024 - PRESENT Self-Employed / Corporate & Brand Collaborations
  • Became one of the top affiliates for a prominent hair care brand in the Philippines, generating high volume sales entirely organically.
  • Engineered scroll-stopping organic video strategies and consumer hooks that drove high conversion rates without any paid ad spend.
  • Produced, edited, and directed high-retention video creatives for local and international brands, aligning visual stories with consumer behavior patterns.

MEDIA BUYER/MARKETING DATA ANALYST/CONTENT STRATEGIST

2020 - 2023 E-commerce Brand
  • Built and scaled an e-commerce company from the ground up, directing visual assets, brand positioning, and cross-channel operations.
  • Upgraded executive competencies in creative direction, paid Facebook/Instagram advertising, data analytics, and operational systems.
  • Formulated video creative testing frameworks, resulting in enhanced Return on Ad Spend (ROAS) and higher average viewer retention rates.
  • Managed client support channels and structured customer service workflows to maximize consumer retention.

Affiliate Marketing Specialist

2015 - 2019 International Clients & Networks
  • Partnered with global clients to research target demographics, develop conversion copy, and produce video assets for landing pages.
  • Analyzed user acquisition funnel metrics to continuously refine media placement and user experience touchpoints.
  • Built and optimized search campaigns and social ad angles, starting at age 23 to successfully drive affiliate conversions.

Core Competencies

Video Editing 95%
Marketing Strategy 95%
Customer Sales Support 95%
Graphic Design 90%
FB Ads 90%
AI Automation & Prompting 85%
Communication & Coordination 95%

Tools & Software

DaVinci Resolve Adobe Premiere Pro Adobe Photoshop Canva Descript Fastmoss Exolyt Trello Toggl Track Later Tubebuddy TikTok Creator Search Insights

Laptop Specs

Lenovo LOQ Essential 15IRX11
CPU Intel Core i5-13450HX — 16 threads, ~2.4 GHz base
GPU NVIDIA GeForce RTX 5050 Laptop — 2,560 Blackwell CUDA cores, 8GB GDDR7 at 24 Gbps
RAM 16 GB
OS Windows 11 Home Single Language, build 26200
Display 15.6" FHD 1920×1080 IPS, 144 Hz, 300 nits, 100% sRGB
Storage 2× M.2 2242 PCIe 4.0 slots
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